The Millennial Index

Five Millennial Myth Busters

There are many myths around how Millennials spend their time online that simply aren’t true. Find out the facts around five key Millennial myths.

All Millennials spend their lives on Social Media


  • Only a minority (41%) spend more than 3 hours a week on Facebook and 29% spend more than 3 hours a week on YouTube
  • Just 15% spend more than 3 hours a week on Twitter and 43% don’t use Twitter at all. The average Millennial spends more time working online than they spend on Twitter.
  • In fact Millennials spend more time on work/study related online forums & user groups than they spend on sites like Instagram, Pinterest or Tumblr

It’s all about smartphones and tablets – laptops and desktops are yesterday’s technology


  • 65% of Millennials spend more time accessing the internet via a laptop or desktop PC than via their smartphone or tablet

Millennials spend most of their time chatting on social media and texting each other


  • The average Millennial spends 108 hours a year browsing the internet for work/study (almost as much time as they spend texting)
  • …and 77 hours a year reading news online (more time than on Twitter (71hrs p.a.) and the 36 hours they spend looking at celebrity gossip)

Millennials are obsessed with playing games (either online, on consoles or offline on their laptops etc) & have no time for books


  • 26% of female Millennials list playing games as a hobby but are far more likely to spend time reading books (61%)
  • 51% of male Millennials list gaming as a hobby; but reading books is still a very popular pastime (37%)
  • Kindles/eReaders are now becoming more important for reading (42% of Millennials now use such technology & overall Millennials spend an average of 52 hours a year reading on such a device)

Millennials are dazzled by celebrity culture and fame which causes them to have an unrealistic view of life. They daydream about glamour and fame and ignore the mundane realities of having to work hard for a living


  • Millennials are more likely to share a link related to their work or study (30% say they are fairly likely to do so) than they are to share a link related to a story about a celebrity (where just 18% are likely to)