Millennials – famed for their always-on approach to social media, mobile technology and obsession with celebrity culture… or not? This new Millennial Index research sheds light on the Millennial consumer and their digital behaviour, debunks some existing myths and identifies five emerging digital personas.
This indepth research has generated a comprehensive knowledge bank on the digital lives of Millennials. This report highlights some of our key findings.
There are many myths around how Millennials spend their time online that simply aren't true. Find out what myths have been busted.
Away from the common myths about the Millennial generation, our study discovered five distinct Millennial Personas. Find out what these are.