The Millennial Index

Millennials – famed for their always-on approach to social media, mobile technology and obsession with celebrity culture… or not? This new Millennial Index research sheds light on the Millennial consumer and their digital behaviour, debunks some existing myths and identifies five emerging digital personas.

The Millennial Consumer

This indepth research has generated a comprehensive knowledge bank on the digital lives of Millennials. This report highlights some of our key findings.